Direct Response Websites - 3 Ways to Bigger Profits

Direct response websites are very common -- almost universal -- in the marketing industry itself, but are depressigly scarce in other industries and niches. Which is a big shame because a mountain of evidence shows quite conclusively direct response websites are vastly and incomparably more profitable and successful than the rest.

Why?

Simply because direct response marketing is more profitable, measurable and so much more controllable than so-valled "image marketing" (because if you can measure your results accurately and precisely you then know where to do more and where to do less).

So let me share with you three very powerful, tested, and proven ways to make your website much more profitable:

First, every page must have one -- and ONLY ONE -- purpose. As far back as 1937 direct response copywriting and marketing legend, Robert Collier, showed beyond any shadow of a doubt you cannot sell more than one thing at a time. Which in the modern lingo means... your web page must have one -- and only one -- action you want the reader to take at the end of it. And everything on the page as well as all the traffic-generating activities bringing traffic TO it must be put together with the end in mind.

Secondly, every page must have a call to action. This follows naturally from the first point, and simply means you have to tell your visitor exactly what to do, why they must do it (and why they must do it now), what'll happen if they don't do it, and what'll happen when they do. And this applies whether you are going to ask them to purchase something from you, sign up for an ezine or your emailing list, click through to another page, pick up the phone and call you, or something else. So use simple, unambiguous language and don't assume anything beyond your reader being confused and needing his or her hand holding at every stage. Oh, and they're lazy, too... so, don;t make the mistake of making them work for things!

And, thirdly, put your energy and concentration into growing your list of qualified email addresses instead of pushing the "off the page" sales. While the reason for being in business is to make a profit, of course, and to do that you obviously have to make sales... you'll get far superior results if you focus your entire website on becoming a lead-generating machine rather than just an online store. The reason is your conversion rate is going to be much, much higher -- over 1,100% in my experience -- if you put your energy into getting your visitors to subscribe to a mailing list where you can then demonstrate your value and build your relationship with them by email. Despite the enormous advantages of this approach, few business owners have the courage to have a go at it, because they in their blinkered way assume they need to be pushing hard for the sale all the time. This, of course, gives you a massive advantage if you have the courage to give it a try.

Want to uncover more tips and strategies to make your website vastly more profitable?


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Then... visit my direct response website now and claim your free copy of BIG Marketing Muscle for Small Business, where I reveal the simple and easily copied strategies I've put to work to give me direct response rates over 300% better than traditional techniques. => http://www.jonmcculloch.com/big-marketing-muscle