Jon McCulloch

Marketing Essentials: Is Direct Mail Dead?

Is direct mail dead in terms of its ability to reach today's consumer? Has it been replaced by other marketing strategies, ones that are much easier to track and simpler to manage? More importantly, has it reached its limitations in terms of how well it c... Read >

Increasing Website Traffic

Website traffic is the flow of traffic that comes to a website. To conduct business well enough to bring in new clientele, one must implement effective marketing strategies. With so many competitors on the market, each business or entrepreneur must work h... Read >

How Direct Response Marketing Works

In the past, marketing was mostly about getting people into the stores to buy your products. This approach forced a company trying to sell its products to deal with one or more intermediaries, resulting in higher prices for their customers and/or a reduce... Read >

Direct Response Marketing Basics

Using direct response marketing is a technique that many businesses utilize at some point in an attempt to increase sales. The basic purpose of this marketing strategy is that it attempts to get customers to engage in some immediate response. With traditi... Read >

How To Create A Premium Pricing Strategy

The idea behind premium pricing strategies is that products offering more than the average also deserve top price. Luxury items are famous for their premium prices. The real question becomes are they worth the price? If business owners want to sell at pre... Read >

Small Business Marketing Tips That Can Stretch Your Dollar

If you just take a look around, you'll see a ton of small business marketing tips you can use. However, the most important for small business owners will be advice on how to make the most out of a limited budget. Small business owners know that they can... Read >

Easy Tips For Growing Your Small Business

In these uncertain times we're all looking for small business growth strategies that are going to put our businesses on firmer ground. But any small business strategy that's aimed solely at expanding your business is a potential catastrophe in the maki... Read >

Direct Email Marketing For Small Business: Strategies To Grow Market Share

Direct email marketing for small business should focus on incentivizing customers to act. It should provide them with a reason to move forward, a reason to entertain making a purchase and ultimately, a reason to inquire. We are all familiar with the "call... Read >

How To Profit From Direct Email Marketing

In my experience direct email marketing for small businesses represents an enormous and untapped fount of profits for pretty much anyone with the wherewithal to buckle down and actually try it. So, why do so few businesses engage in it? Truth is, mo... Read >

Direct Mail Marketing Strategies - Powerful Tips For Serious Businesses

Experience has shown me direct mail advertising is one of the most profitable ways for any type of small business to bring in fresh business through the door as well as increase sales to its current customer list. The problem is business owners tackl... Read >

Direct Mail Design - Ten Secrets to RAPID Results

It might surprise you to find direct mail design is almost certainly more important than the copy of your sales piece, when it comes to getting results. It's simple to see the reason: without responses to your advertisements, you don't make any money from... Read >

Free Small Business Marketing Tips - Three EASY Secrets For Huge Profits

Marketing doesn't have to set you back a bundle. And I have three free small business marketing tips for you, any one of which could possibly make you a serious amount of money after you put them to work for you. That's a weighty promise, I know, but i... Read >

Free Small Business Marketing Tips - Three EASY Secrets For Huge Profits

Unlike our previous piece about choosing the appropriate compost bin, the decision to invest in a greenhouse is an altogether larger investment and the greenhouse you choose will be dictated largely by the parameters of space and budget. You also need to ... Read >

How to Advertise Your Small Business - 3 Tactics For Better Responses

Almost all small business owners tend to "fall" into the business they're running. Some stray into it, and others follow a dream, but not many of them truly have a small business marketing plan and plan the business AS a business. They appear to labour... Read >

Direct Mail Marketing for Your Business

Direct mail advertising doesn't make money for small businesses. And hard to believe though that is, it's a sentiment I've seen expressed by many a business owner who really ought to know better. But the experience of my clients is... Direct Mail A... Read >